Factor Bikes Claims to Have Produced the World’s Most High-Tech Road Bike


by Astrid van Uden December 01, 2015

Article by Mark Boyer

Many avid cyclists outfit their road bikes with ANT+ sensors to keep track of their speed, heart rate and other fitness measures they might want to track. But Factor Bikes‘ new Vis Vires bike, which the company claims is the most technologically advanced bicycle in the world, already comes fully outfitted will all of that. The spiffy new road cycle comes with ANT+ as their wireless sensor technology and a fully integrated system of high-end monitoring devices so that riders can know exactly what’s happening with their body and their bike at all times.

Last summer, Factor Bikes made headlines when it teamed up with automaker Astin Martin to make a one-of-a-kind high-end bike priced at an astonishing $39,000. Now, the British bike company has followed that effort up with a slightly more modest road bike that’s targeted at the high-tech gearhead. To create the bike, Factor assembled a team of designers and engineers with experience in designing Formula 1 racing cars, with the aim of producing the ultimate road bike.

The designers integrated electronic monitors that are compatible with ANT+ sensors into the frame of the bike, enabling riders to view everything from speed and power to heart rate. The Vis Vires Dura-Ace Di2 model is set to drop next month for $13,051, and the Ultegra Di2 is set to launch in January for $7,830.

Article originally published in Inhabitat 




Astrid van Uden
Astrid van Uden

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