Factor Bikes to Enter World Tour with AG2R La Mondiale Team


by Astrid Van Uden October 14, 2016

Factor Bikes is excited to announce that in 2017, the revoluntionary British company will enter the World Tour as the official bike supplier to AG2R La Mondiale Team.

AG2R La Mondiale Team saw great success throughout the 2016 season with a solo stage vicotry in the Tour de France by 25-year-old, Romain Bardet, which catepulted the young rider into second on the overall General Classification.

Co-owner of Factor Bikes and former professional cyclist, Baden Cooke, is excited to join ranks with the French team and believes that the partnership will secure many more successes in the future. “We hope this partnership will help Romain Bardet become the first Frenchman to win the Tour de France since Bernard Hinault in 1985,” said Baden.

Factor Bikes Owners Rob Gitelis and Baden Cooke

Factor Bikes Test Pilot, David Millar, reiterated Baden stating: "I hope the bikes and experience we bring can help AG2R La Mondiale and Romain Bardet, one of the most exciting racers in the peloton, win the Tour de France.”

Factor Owner, Baden Cooke and Factor Test Pilot, David Millar

Factor Owner, Baden Cooke and Factor Test Pilot, David Millar

Romain also commented on the announcement stating: “I am very happy with this commitment with Factor Bikes, a dynamic and innovative brand of cycles. I hope that together we can develop the best products to evolve at the highest global level.” 

For the upcoming season, AG2R La Mondiale will race on the new range of Factor Bikes – the Factor O2, Factor ONE, Factor ONE-S and the soon-to-be released time trial bike, the Factor Slick.

AG2R La Mondiale will ride the Factor O2 in 2017

“It will be a very proud moment seeing the bikes I helped develop being raced in the Tour de France next year.  Factor Bikes have allowed me more say in development than any manufacturer during my racing career, the collaborative effort has produced not only the road bikes but the Time Trial bike which I named the "Slick" (for no other reason than the first time I saw it for real I said, "Wow, looks slick")," said David, who has played a key role in the development of these bikes. 

Not only will the partnership provide AG2R La Mondiale Team with world class bikes but it will also provide Factor Bikes with feedback from those racing at the top level of the sport. For Factor Bikes, working very closely with out athletes to ensure we have the best testing ground in the world is a top priority and Team AG2R La Mondiale will provide Factor with invaluable product feedback throughout the season so we can continue to adapt and evolve our bikes.

Baden explained: “We are highly motivated to continue to develop our machines with feedback from the riders to stay ahead of the game. AG2R La Mondiale have a very rounded team, and we believe they can not only be a Grand Tour winning team, but also a force to be reckoned with in the Classics.”

AG2R La Mondiale General Manager, Vincent Lavenu and Factor Bikes CEO Scott Davies

AG2R La Mondiale General Manager, Vincent Lavenu, said: “A partnership with a new brand of bicycles is always an adventure. We approach this collaboration with great enthusiasm. We feel with Factor, we will be surrounded by highly motivated people, we are certain that they bikes that have been proposed as well as the technology and the skill set that will be put to our service, will allow our leaders to shine at the highest global level operating on very high quality bikes.”

“It's certain, we have beautiful things to build with Factor Bikes.”




Astrid Van Uden
Astrid Van Uden

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